Keyword Espionage

Posted on July 17, 2008 by Asi Erenberg Filed Under Keyword Research | Leave a Comment

A little spying on your competition can often help

As we figure what precise keywords we should choose to draw people to our website, it makes a whole lot of sense to also get really savvy about what our competition might be doing in this field.
The great guiding principle in picking keywords is of course sheer logic. Our job, after all, is to figure out just what the customer has in mind when he or she is searching, and that is best figured out logically. But it helps, too, to know what keywords the opposition uses and finds effective — and of course what words don’t work so well. Read more

Design: Too Important for Just Designers

Posted on July 14, 2008 by Asi Erenberg Filed Under Usability | Leave a Comment

The look of your site is a lot more than looks

We naturally want a website selling our goods or service to look good. That’s a no-brainer.

But striking the right balance between aesthetic attractiveness and the best kind of functionality doesn’t come easy. But it’s really important. Read more

The Vital Search Within

Posted on July 3, 2008 by Asi Erenberg Filed Under Conversion Insights, Usability | Leave a Comment

Making it easy for visitors to find what they want INSIDE your store is essential

“Search Within” might sound to the initiated like some eastern meditation technique, but of course in online commerce it’s much more down-to-earth. Search within your online site, enabling customers to quickly find exactly what they went once they’ve arrived at your site, is hugely important. And there are ways to ensure it works well, as well as some common pitfalls that can be avoided. Read more

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