Helpful Insights

Posted on June 27, 2008 by Asi Erenberg Filed Under Book Reviews | Leave a Comment

John Battelle’s now-classic book gives guidance

There’s a lot of powerful wisdom in John Battelle’s engaging book “The Search” that can be applied in the world of e-commerce.
The Search
It’s a lot more than a biography of the supposedly “Do No Evil” gang behind the ever more gigantic (and maybe nowadays a bit evil?) internet behemoth, Google. Battelle himself says in his introduction that his story is more than that of one company - stunning thought that company’s rise has been. Read more

 

Reading a Searcher’s Intentions

Posted on June 6, 2008 by Asi Erenberg Filed Under Keyword Research | Leave a Comment

There are logic-based ways for attracting the customers you need

It helps to be a bit of a mind-reader. Especially if you want your online store to be a success.Keyword Detective
Truth is … everybody’s mind is different. Customers will naturally search the web for the products they want, but - and here’s the challenge - their idea of the right term or keyword to use in their search might very well not be yours. Read more

 

The Ladders

Posted on June 6, 2008 by Asi Erenberg Filed Under Niche Success Stories | Leave a Comment

How narrowing the field of operation can widen the rewards

The Single Focus philosophy emphasizes a niche-style “boutique” approach online, as opposed to replicating the Walmarts or K-Marts of this world.

One telling example is the success story of a job-finding site, TheLadders.com that chose to specialize. In the online job-market world, the big-box, WalMart role was traditionally played by Monster.com, CareerBuilder and Yahoo’s Hot Jobs, all vast online emporiums for jobs in every walk of professional life. Climbing up the corporate ladder
TheLadders, under founder Marc Cenedella in New York, decided to concentrate on a strictly limited range of jobs – just those paying $100,000 a year and above. And it narrowed down the job fields to just twelve professional areas, from Technology, Finance, Human Resources, the Law and eight others. Read more

 
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