Can your customers trust you?

Posted on April 6, 2009 by Asi Erenberg Filed Under Trust, website planing, Usability | Leave a Comment

If you’re a niche ecommerce business, establishing trust is your top priority. Here’s how

If I had to choose the single most important attribute of a niche ecommerce business, I’d say it was trust.

Establishing trust with your customers is crucial to the success of an online business. For you, the business owner, it translates into a higher conversion rate and a lower cart abandonment rate. For your customers, it translates into the ease of mind that leads them to feel comfortable handing out their credit card information, without worrying about identity theft or number stealing. They have to believe that your ecommerce site is the front-end of a real, legitimate business that will supply what it says it will – not a Read more

Design a business, not a website

Posted on March 2, 2009 by Asi Erenberg Filed Under website planing, Conversion Insights, Usability | Leave a Comment

Many ecommerce businesses will be redesigning their sites in 2009. Some may be spending the money just because their site needs a “new look” – but for most it will be because the site has never really done what it was meant to do in the first place.
A recent survey by Internet Retailer magazine noted the following reasons for site redesigns: “Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.”
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