Can your customers trust you?

Posted on April 6, 2009 by Asi Erenberg Filed Under Trust, website planing, Usability | Leave a Comment

If you’re a niche ecommerce business, establishing trust is your top priority. Here’s how

If I had to choose the single most important attribute of a niche ecommerce business, I’d say it was trust.

Establishing trust with your customers is crucial to the success of an online business. For you, the business owner, it translates into a higher conversion rate and a lower cart abandonment rate. For your customers, it translates into the ease of mind that leads them to feel comfortable handing out their credit card information, without worrying about identity theft or number stealing. They have to believe that your ecommerce site is the front-end of a real, legitimate business that will supply what it says it will – not a Read more

 

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