Keyword Espionage

Posted on July 17, 2008 by Asi Erenberg Filed Under Keyword Research | Leave a Comment

A little spying on your competition can often help

As we figure what precise keywords we should choose to draw people to our website, it makes a whole lot of sense to also get really savvy about what our competition might be doing in this field.
The great guiding principle in picking keywords is of course sheer logic. Our job, after all, is to figure out just what the customer has in mind when he or she is searching, and that is best figured out logically. But it helps, too, to know what keywords the opposition uses and finds effective — and of course what words don’t work so well. Read more

Reading a Searcher’s Intentions

Posted on June 6, 2008 by Asi Erenberg Filed Under Keyword Research | Leave a Comment

There are logic-based ways for attracting the customers you need

It helps to be a bit of a mind-reader. Especially if you want your online store to be a success.
Truth is … everybody’s mind is different. Customers will naturally search the web for the products they want, but - and here’s the challenge - their idea of the right term or keyword to use in their search might very well not be yours. Read more

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