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Posted on June 27, 2008 by Asi Erenberg Filed Under Book Reviews | Leave a Comment

John Battelle’s now-classic book gives guidance

There’s a lot of powerful wisdom in John Battelle’s engaging book “The Search” that can be applied in the world of e-commerce.
The Search
It’s a lot more than a biography of the supposedly “Do No Evil” gang behind the ever more gigantic (and maybe nowadays a bit evil?) internet behemoth, Google. Battelle himself says in his introduction that his story is more than that of one company - stunning thought that company’s rise has been. Read more

 
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